Supplier Marketing
Filter & searchHow To Drive Supplier Adoption & Engagement with Supplier Marketing
Supplier Experience Live 2023 Just as digitalization and automation have reshaped the customer marketing experience over the last decade or more, and just as we’re seeing the growth of employee marketing to attract and retain the best talent, so too should we expect supplier marketing to take hold on the buyer side of the equation […]
Supplier Experience Management (SXM)Supplier Marketing Read now
Infographic: Supplier Marketing
Step into the future of Procurement with our visually captivating infographic that highlights the significance of Supplier Marketing. In this piece, we analyze two of our recent surveys, offering a comprehensive view of Procurement from both the buyers’ and suppliers’ perspectives. The results reveal a noticeable gap between the desires and necessities of suppliers, and […]
Supplier MarketingSuppliers’ Perspective Read now
Supplier Marketing 101: What Can Procurement Learn from Marketing?
In this webinar, Tania Seary, Founder of Procurious, invites Anthony Payne, CMO at HICX and Nathan Hodges, Managing Director at TrinityP3 to discuss why supplier marketing is the inevitable evolution of five key trends in the procurement space: This article answers 4 essential questions to get you started with supplier marketing: What is supplier marketing? In this webinar, Anthony starts by explaining that […]
Supplier MarketingSupplier Segmentation Watch nowWhat Are the Wider Benefits of Supplier Marketing?
The Benefits of Supplier Marketing As the various use cases from our previous article show, the underlying principle when it comes to supplier marketing is simplification. It should be as simple as possible and as frictionless as possible for suppliers when they are doing business with you. Greater simplification for them creates more simplicity for […]
Supplier Experience Management (SXM)Supplier Marketing Read nowWhy Supplier Marketing Will Be Key to Supplier Experience Management
What is supplier marketing? To define what we mean by ‘supplier marketing,’ we should start by thinking about well-established practices in the modern world of marketing. Philip Kotler is widely known as the Father of Modern Marketing. His book, Marketing Management, is now in its 14 edition and he has authored or co-authored over 70 […]
Supplier MarketingSupplier Segmentation Read now
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